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South Street Headhouse District Kicks Off 'Heart of the District' Campaign

Weekly Press: South Street Headhouse District Kicks Off 'Heart of the District' Campaign

Social media initiative illustrates the eclectic Philadelphia neighborhood and promotes its monthly Fourth Friday event

South Street Headhouse District launches its first-ever social media campaign called "Heart of the District", which captures the soul of the neighborhood.

The campaign was designed to celebrate the uniqueness of South Street Headhouse District and tout the area as a collective neighborhood with vast, eclectic businesses. "Heart of the District" runs through the month of February and promotes the first Fourth Friday of 2010. Fourth Fridays are planned every fourth Friday of the month to offer residents and visitors district-wide promotions, from retail boutiques to restaurants to salons and much more.

"Our goal is to reintroduce the vast number of businesses located in the South Street Headhouse District while uncovering the strong sense unity and pride felt amongst the business owners," says Executive Director Dave Hammond. "The District is growing and experiencing positive changes, from restaurant openings to the restoration of the 2nd Street Fountain."

Our goal is to reintroduce the vast number of businesses located in the South Street Headhouse District while uncovering the strong sense unity and pride felt amongst the business owners," says Executive Director Dave Hammond. "The District is growing and experiencing positive changes, from restaurant openings to the restoration of the 2nd Street Fountain."

Begun on February 1, one business per day has been highlighted on South Street Headhouse District’s official Facebook page and Twitter account. Detailed descriptions of the participating businesses as well as Fourth Friday promotions will be included in the daily posts, and residents as well as visitors are encouraged to follow the posts for exclusive SSHD happenings. Posts will lead up to Fourth Friday on February 26 with the final posts published on February 25.

The Greater Philadelphia Tourism Marketing Corporation is supporting the "Heart of the District" social media initiative led by the South Street Headhouse District. GPTMC’s official Twitter account, @VisitPhilly, will direct followers to the official South Street Headhouse District Website and Facebook page as well as Retweet posts from South Street Headhouse District’s official Twitter page.

The South Street Headhouse District covers Front Street to the east side of 11th Street on South Street extending from Bainbridge to Lombard Streets, and 4th to Christian Streets.

Participating businesses include Bridget Foy’s, Bus Stop Boutique, Bistro Romano, Society Hill Dance Academy, Essene Market + Cafe, Decades Vintage, Ground Zero South, Jim’s Steaks on South, juju Salon and Organics, and Nikki London. 

For more information on the "Heart of the District" campaign and the South Street Headhouse District, visit www.southstreet.com, become a South Street Headhouse District fan on Facebook, or follow @officialsouthst on Twitter.

About the author

Andrew Goodman, Community Engagement Director, New Kensington Community Development Corporation

Goodman is currently the Community Engagement Director at the New Kensington Community Development Corporation.

Previously, Goodman worked as a city planner and project manager for PennPraxis. His focus was on projects that combined community engagement and public space design, including the Central Delaware Waterfront Planning Process, the Green2015 initiative for Philadelphia Parks and Recreation, and the Bartram’s Mile project in Southwest Philadelphia.  Goodman was an early contributor to PlanPhilly and helped shape the site in its first iteration.  As PlanPhilly grew, Goodman represented the publisher and provided professional planning input and project management support as the site expanded its beat coverage, went through multiple redesigns, conducted an internal strategic plan, and researched revenue generation opportunities.



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