The PHS Philadelphia Flower Show received 11 international awards for excellence for the 2013 presentation, “Brilliant!”, at ceremonies held Sept. 16 in Pittsburgh, Pa. The honors included seven Gold Awards, the highest form of recognition by the International Festival & Events Association.
This was greatest number of overall prizes and Gold Awards ever received by the Flower Show in the competition.
The Flower Show was recognized in a variety of presentation, programming and promotional categories. The prizes included Gold Awards for the show’s central exhibit, a recreation of palace gates and London’s Big Ben; the Designer’s Studio live competitions; and show merchandise.
The winners were announced at the IFEA/Haas & Wilkerson Pinnacle Awards Ceremony held during the association’s 58th annual convention and expo. The awards for the Flower Show were earned in the following categories:
BEST TV PROMOTION (PROMOTIONAL VIDEO) – GOLD
BEST FULL-LENGTH TV PROMOTION (6ABC PREVIEW SHOW) – GOLD
BEST MISCELLANEOUS MULTIMEDIA (PROMOTIONAL VIDEO) – GOLD
BEST MISCELLANEOUS ON-SITE DÉCOR (CENTRAL EXHIBIT) -- GOLD
BEST MISCELLANEOUS CLOTHING (FLOWER SHOW SCARF) – GOLD
BEST OTHER MERCHANDISE (TEA TIN) – GOLD
BEST NEW PROMOTION ACTIVITY (DESIGNER’S STUDIO) – GOLD
BEST SPONSOR PARTNER (EP HENRY) – BRONZE
BEST PROGRAM TO BENEFIT A CAUSE (HAMILTON HORTICOURT) – BRONZE
BEST EVENT WITHIN EXISTING FESTIVAL (WEDDING WEDNESDAY) – BRONZE
MOST CREATIVE/EFFECTIVE NEWS STUNT (FIND THE QUEEN CAMPAIGN) – BRONZE
The professional competition draws entries from around the world. This year’s entrants included the Indianapolis 500 Festival; Pasadena Tournament of Roses; Kentucky Derby Festival in Louisville, Ky.; National Cherry Blossom Festival in Washington, D.C.; Pacific National Exhibition in Vancouver; International Food & Wine Festival in Daejeon, South Korea; and the World Gourmet Summit in Singapore.
The entries included programs, merchandise, print and broadcast ads and media campaigns, posters and graphics, websites and apps, and many other categories.
The PHS Philadelphia Flower Show provides inspirational and informative displays, educational presentations, and entertainment. The 2013 Flower Show attracted 225,000 visitors from around the world.
The theme of the 2014 Flower Show will be “ARTiculture,” an extraordinary presentation that will explore the nexus of art and horticulture, on March 1 to 9. An unprecedented collaboration of Flower Show designers and the nation’s great art museums will turn the exhibition space of the Pennsylvania Convention Center into a 10-acre living canvas of exquisite landscapes, gardens and floral arrangements.
For more information, please visit theflowershow.com.