It’s well known that Philadelphia public schools are very short on money, and on Thursday two members of City Council announced a plan by which students could help fund their own education by looking at commercial advertisements during school. The bill introduced by Council President Darrell Clarke and Councilwoman Blondell Reynolds-Brown would allow advertising in and on public school properties in Philadelphia as a way to raise more money for the school district.
Council also adopted a bill early this year that would allow non-accessory advertising on other city-owned properties. Council President Clarke was the architect of that bill, and he has continually advocated for finding non-tax sources of revenue for the city and schools. Councilwoman Reynolds-Brown has also advocated for advertising on school buses before.
“Last spring, I introduced a measure to advertise on school buses, and we ran into some hurdles, so we’ve been in conversation with the school district,” Reynolds-Brown said. “Parallel with that, Council President Clarke had an interest in putting advertisements on school buildings, so we’ve collapsed the two into one.”
Councilwoman Reynolds-Brown said that she has an estimate for how much money the program might earn for the schools, but isn’t ready to make it public.
“We’ve been in steady conversation with the school district, so they’re very much aware that we want to look for a new stream of revenue,” Reynolds-Brown said. “That’s what it boils down to: new dollars for the schools.”
Jared Brey writes about development, zoning policy, and city government for PlanPhilly.com. He wasn't interested in being a reporter until halfway through a master's program in journalism at Temple University that he intended to parlay into an academic career. His work has appeared in the Philadelphia Inquirer, Daily News, City Paper, Business Journal, and Metropolis.