PlanPhilly

Twofer: Starwood to bring new details on W and Element Hotel project at 15th and Chestnut

Next month, developers will present their designs for the W and Element Hotels planned for 15th and Chestnut streets to the Center City Residents Association. The presentation is for information only: the planned project requires no zoning variances and can be built by right.

According to a description shared with PlanPhilly by an attorney working on the project, the hotels will have a total of 755 rooms. There will be 295 rooms in the four-star W Hotel, and 460 rooms in the three-star, extended-stay Element by Westin. The entire hotel operation will be managed by Starwood, a Connecticut-based hospitality company.

The project will also include more than 1,700 square feet of retail space on the ground floor at the corner of 15th and Chestnut. The developer, Brook Lenfest, is seeking LEED Certification for the building.

The site, on the northeast corner of the intersection, jutting up against the back of the Ritz-Carlton Residences, is currently used as a parking lot.

"On the Monopoly board, even on Park Place, only one hotel can be placed on a property," the Center City Residents Association wrote in a newsletter on Friday. "But the developers at 1441 Chestnut, currently a parking lot south of the Condos at the Ritz, must have picked up one of those bonus cards, like the one that reads 'Your building loan matures - collect $150.'"

Of course it wasn't actually a Monopoly card; it was a tax-incentive package. Last year, City Council approved a $33 million Tax Increment Financing (TIF) package for the project.

Lenfest said at the time that he couldn’t build the project without the tax incentive, which allows him to keep most of the taxes he would pay on any improvements to the site for the next 20 years. If the project fails to generate the expected tax revenue over the life of the TIF, the developer is on the hook to make up the difference.

There are just over a dozen TIF districts in Philadelphia. Most of them are generating less tax revenue than projected at the time the incentives were approved.

Lenfest told PlanPhilly earlier this summer that the construction will take around three years, and the hotels are scheduled to open in the fall of 2017.

    • W Hotel rendering - Courtesy Brook Lenfest
      W Hotel rendering - Courtesy Brook Lenfest

About the author

Jared Brey, Zoning and development reporter

Jared Brey writes about development, zoning policy, and city government for PlanPhilly.com. He wasn't interested in being a reporter until halfway through a master's program in journalism at Temple University that he intended to parlay into an academic career. His work has appeared in the Philadelphia Inquirer, Daily News, City Paper, Business Journal, and Metropolis. 

Jared grew up in Montgomery County and moved to Philadelphia in 2005. He has since lived in Brewerytown, the Italian Market, North Central, Bella Vista, and East Passyunk. He believes he will stay in South Philadelphia. Follow him on Twitter @jaredbrey, or send him tips at jbrey@planphilly.com.


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