PlanPhilly: Planning Philadelphia's Future

Stories From an Architect
Thursday, September 24, 2009
6:30 to 8 p.m.
Presented by: AIA Philadelphia Associate Committee
Location: Center for Architecture
Free. Registration required. To register, email paaia.sfaa@gmail.com.
Competitive Advantage: Designing Marketing Strategy for the Information Economy.
Transition from Industrial Economy to Information Economy presents challenges to conventional marketing wisdom and opportunity to those seeking competitive advantage. While the goals of marketing remain the same; strategies, segments, and tools are changing.
Patti W. Peiffer, Marketing Strategist and Principal for que.sited llc, shares business and marketing insights for success in a hypercompetitive marketplace.
Join the discussion as we:
- Analyze the competitive landscape for new business opportunities
- Identify profitable and emerging market segments
- Implement new media technology for organizational growth
- Measure success with a new set of metrics