PSFK began as a personal project of London-born New York-based Piers Fawkes in 2004 where he collected emerging ideas from around the world on a blog. His first collaborator was Simon King, and Piers used their initials to name the site. Over time, the site became popular as more content was published on a wide array of subjects by contributors from around the world. Today, over 1,000,000 readers from the design, digital, marketing, media, and technology industries come to PSFK.com each month to read and share the emerging ideas that PSFK's editorial team identifies and publishes.
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