SMPS Philadelphia - Random Acts of Writting

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Learn best practices for writing proposals, websites, news releases and emails.

Come to an exciting seminar about writing. Learn best practices for writing proposals, websites, news releases and emails. Kick your writing skills up a notch by concentrating on the assignment at hand: Are you focusing on the reader or just on your firm? Are you placing the most important stuff at the top? Can a reader comprehend your message or have you written above her/his head? Roll up your sleeves, open your laptop and learn how to make your marketing prose sing.

This is an interactive program that requires a laptop and word processing software! Please bring the appropriate items to maximize the benefits of this program.

Light breakfast will be served.

Speaker: Susie Perloff, Writer

Susie Perloff teaches adults to write better nonfiction. and that’s the truth. She has been teaching adults since 1988. Putting good words after other good words, stringing them into sentences and paragraphs. As a friend says: wrestling words to the ground.

A full-time, self-employed freelance writer and editor, Susie has written websites, e-newsletters, annual reports, proposals, training manuals, corporate histories and more. Her byline has appeared 150 times in the Philadelphia Inquirer and in more than 100 other periodicals. She has won 4 national writing awards.

Learning Objectives
  • Learn to focus on the reader, not on the firm. Write you more often than we.
  • Win more proposals because you have written more clearly than your competitors.
  • Begin to edit your own writing, making sure that every document is as short as possible.
  • Brush up on a few forgotten – but essential – rules of grammar.

This program has been approved for 1.5 AIA CES LUs and 1.5 CPSM CEUs.

Pre-writing Assignment

Please note that this is an interactive program. The speaker invites you to submit a pre-writing assignment. Please choose between:

A.) You are the new marketing director of a new firm that specializes in architecture in urban settings. You believe in saving both the community and the planet. You believe in adaptive reuse, have earned LEED certification and want your designs to endure. Write the first 100 words of the landing page of your website.

B.) Write 100 words for any page of your real firm’s website.

Please type a Microsoft Word document in single-spaced Times New Roman 12.  Email your pre-writing assignment to as an attachment before December 6.  Susie will not use your name if you choose Assignment A.

The day of the event, if you bring a computer with Microsoft Word, you can learn some valuable editing tips.

Cost: Members $15; Nonmembers $30


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