Despite these areas of investment, there are still a lot soft spots lining lower North Broad Street. Consider Broad and Fairmount where the Divine Lorraine towers in decay and the McKim, Mead & White PNC bank
limps along. Will we see the Uptown Theater's art deco glow
? What about the Metropolitan Opera House? It's a slow train.
To help encourage development, Avenue of the Arts is taking the strategy of investing in the public environment it used on South Broad and applying it to North Broad.
The thinking is that sometimes simple things, like planting trees and improving lighting, can help to unify private development efforts along a street corridor. Not only does this help a place hang together, despite soft spots, but sends a signal that this area is a priority for Philadelphia as a development zone.
So coming soon, nearly 300 trees will planted between City Hall and Glenwood Avenue, and art lighting will be installed installed along the center of North Broad.