PlanPhilly

The Marketing Manager reports to the Chief Marketing Officer and is responsible for managing the development and implementation of marketing plans and promotions for PHS key focus areas including but not limited to the Philadelphia Flower Show. This position conducts planning, outreach and oversight of PHS’s overall marketing initiatives. Successful candidates will have the ability to develop targeted campaigns and strategic positioning that supports overall organizational goals and, to work across the organization to engage staff and ensure effective communications of marketing initiatives. Critical success factors include the ability to develop and maintain excellent relations with strategic marketing partners. 

In addition, the Marketing Manager will focus on the development and engagement of new audiences and increasing existing audiences. This position requires someone who is adept in developing and executing a multi-channel marketing strategy that includes but is not limited to event promotions, digital and all paid media, e-communications, and database marketing.
 

Essential Functions:

PHS Initiatives

  • Develops work plans that support overall marketing goals 

  • Identifies and recruits strategic partners that will support increased  ticket sales and revenue from the Flower Show

  • Works with key staff to implement all aspects of work plans 

  • Manages marketing timelines 

  • Conducts research to evaluate progress based on established metrics 

  • Provides progress reports and recommendations as required    

Audience Development

  • Leverages strategic partnerships to increase engagement with audiences in target markets

  • Develops and executes promotions at special events

  • Oversees implementation of multi-channel marketing strategy to increase response rates from target audiences 

  • Builds and manages relationships with third party vendors and service providers 

Paid Media

  • Works with Chief Marketing Officer to develop advertising plans that support organizational goals

  • Oversees communications with media buyer and timely placement of media

  • Works in collaboration with Chief Marketing Officer to cultivate strategic partnerships that allow PHS to broker more value for ad dollars spent

  • Works with all PHS departments especially, Communications, Marketing and Creative Services teams to develop and implement campaigns that elevate PHS brand and effectively engage key audiences

  • Tracks effectiveness of advertising program

  • Other responsibilities as assigned


Experience, Skills and Education:

  • Bachelors Degree in Marketing or related field

  • 3 years marketing experience

  • Self Motivated

  • Working knowledge of local and regional print, digital and broadcast media 

  • Experience developing effective engagement  strategies through Social Media 

  • Working knowledge of SEO

  • Knowledge of website content management and HTML a plus

  • Excellent analytical, creative, and organizational skills 

  • Excellent written, verbal, and presentation skills

  • Excellent follow-through

  • Ability to maintain excellent relations with a variety of internal and external stakeholders

  • Ability to prioritize, multi-task, and shift priorities frequently

  • Ability to think strategically 

  • Budget planning experience

  • Reports and Presentations

  • Proficient MS Office Suite


Compensation:

PHS offers a competitive salary and benefits package


To Apply:

Please click here

The Pennsylvania Horticultural Society
100 N. 20th Street
Philadelphia, PA 19103

 

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